Marketing by the Numbers

Two very important skills for entrepreneurs to master are marketing and finances. Combine them by understanding the numbers behind marketing, and you have an even more powerful understanding of exactly what makes your business tick. Key Numbers – Cost Per Client...

Six Ways to Put the Spring in Your Sales

Spring denotes new growth, fresh starts, and spring cleaning. Why not apply these ideas to your sales so they can blossom along with spring flowers? Here are six ideas to put the spring into your sales. 1. Spring Cleaning Sales Get rid of old inventory by having a...

Cool Social Media Apps: Periscope

Periscope is one of social media’s newest darlings.  It enables cell phone users (iPhone and Android) to capture and steam live video from their phone.  Periscope was acquired by Twitter in February 2015, and it launched in March.  As of August 12, 2015, Periscope...